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The STV Appeal is committed to helping children and young people affected by poverty in Scotland. The shocking fact remains that 220,000 children in Scotland live in poverty. In its first two years the STV Appeal has raised £3.3 million. This has allowed us to invest in 98 big and small projects across all 32 local authority areas in Scotland, helping over 9,000 children.
The STV Appeal works closely with Scotland's leading experts in the field of child poverty, sharing knowledge and expertise with both small community groups and national charities on their experiences of addressing the challenges of child poverty in Scotland.
The STV Appeal was launched in 2011 by The Hunter Foundation and STV, and in its inaugural year raised almost £1.3m. The STV Appeal spends 100% of the money donated on the kids who most need it as all overheads are met by STV and THF. Every single penny raised stays in Scotland and goes directly to those children who most need it. In 2011, 2012 and 2013, the Scottish Government committed to match fund the total amount raised, up to £1m.
STV Appeal aims not only to fundraise but also to raise awareness and challenge stereotypes; tackling both the causes and effects of child poverty.
STV Appeal is firmly established as a force for good; committed to making a real difference to the lives of children affected by poverty.
STV Appeal is a Scottish Charitable Incorporated Organisation, number SC042429